Our Team
The People Behind the Work
Brandon True
Founder & CEO
Brandon oversees media buying strategy, campaign optimization, and the AI-powered systems that drive lead routing and performance analysis. His hands-on approach to paid media ensures every dollar of ad spend is tracked, attributed, and optimized.
Adrianna True
Co-Founder & COO
Adrianna manages accounting, call quality assurance, lead compliance, and operational systems. She ensures every campaign meets regulatory requirements and that partner relationships run smoothly from onboarding through ongoing delivery.
About Line Up Leads
Line Up Leads is a performance marketing agency built by practitioners, not middlemen. We run paid media campaigns, qualify consumer traffic, and deliver high-intent callers to insurance providers through compliant, real-time call transfers.
We believe performance marketing should be transparent, compliant, and results-driven. Every campaign we run is built around measurable outcomes — qualified calls delivered to our partners at a cost that makes sense for both sides.
We're a small team by design. Fewer layers means faster communication, more accountability, and a level of attention that larger agencies can't match. When you work with us, you're working directly with the people running your campaigns.
Our Approach
How We Operate
Quality Over Volume
We'd rather send 50 qualified calls than 500 unqualified ones. Our partners trust us because we protect their conversion rates.
Technology-Enabled
AI-assisted campaign monitoring, automated bid management, and real-time call quality scoring.
Compliance as a Foundation
Every campaign, landing page, and call flow is reviewed for TCPA compliance, state-level regulations, and network-specific requirements.